A new brand positioning and advertising campaign called ‘The science behind gorgeous lips’ was in need of a powerful and engaging online presence.
Building on existing advertising work, we used the same models and voice artists to tell the story of Blistex. We also developed an interactive ‘before and after’ application that demonstrated the benefits of applying Blistex products to your lips, a quiz application and tips and advice on all aspects of lip care. The entire site is CMS controlled, enabling low-cost management for the client.