Lloydspharmacy uses email newsletters to build sales of big-ticket online sales items while increasing visits to its local pharmacies.
We build and deliver regular email newsletters with varying themes to help sell all products from weight loss tablets to gym weights, and from gifts and perfumes to allergy cures. Through regular analysis of subject–line responses, testing designs and improving data and deliveries, we have helped response rates and online sales grow year-on-year for more than three years.