SsangYong is a specialist 4x4 brand looking to punch above its weight in a very crowded marketplace. The challenge has been to define a distinctive brand position and to translate that into all media – from websites and integrated campaigns to dealer collateral.
Working with the UK importers since 2007, we created the brand campaign ‘It works for me’. Spanning print advertising, digital display, search, web, email marketing, POS and more, our campaigns helped SsangYong increase sales throughout the 2009 recession – one of only three manufacturers to do so in the UK.