Mobile marketing strategy

Mobile is now a major channel for response, accessing information in a timely way and using new technology to create new experiences. However, not all content is suitable for mobile access, and as with other areas of your marketing, your strategy depends on your target audience.

Our team will work with you to develop a suitable strategy for mobile marketing and content development that is fully integrated with your wider online strategy.

Mobile web

Mobile web was the next big thing for years until iPhone came along and delivered a good mobile user experience.

As such, we recognise that user experience design is the key to success with mobile web, and put it at the centre of our approach.

We combine our design with industry-leading mobile publishing platforms that ensure compatibility with the wide range of handsets available.

Mobile app development

Related to mobile web, we apply a similar user-centred approach to mobile apps, incorporating the more advanced opportunities for interaction and functionality offered by smartphones.

We can also guide you through the publishing process and develop a launch strategy to raise awareness and help you drive users and revenue, if that is required.

Mobile response

With the recent growth in mobile web, using mobile response channels now makes more sense than ever.

We can integrate SMS and MMS into campaigns. We’re also big fans of Quick Response (QR) codes that enable smartphone users to get to your mobile content in an instant.